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Executive Summary
Hubert Southall is an MBA-educated creative leader with 12 years of global campaign experience and five years of Amazon cloud operations expertise. Over 15 years, he has generated over 1 billion media impressions and contributed to over $1 billion million in revenue growth across 16 industries in Asia-Pacific, Middle East, and North America. After a decade leading creative campaigns, he transitioned to Amazon operations to understand how EC2 compute, RDS databases, and S3 storage enable enterprise digital transformation, combining both skill sets to solve organizational challenges at global scale.
After a decade in creative and communications, Hubert deliberately moved into Amazon cloud operations to understand the infrastructure behind digital transformation. He gained direct experience in technical program management, cloud infrastructure optimization, and organizational mechanics within a platform that powers Netflix, Airbnb, and Slack. This provided firsthand understanding of how cloud platforms serve enterprise customers at scale and how technical innovation translates into customer impact.
Hubert's career spans four countries, seven cities and delivers measurable business outcomes. His work has generated over 1 billion media impressions. Notable achievements include sending 22 men into space, putting a new word into the Vietnamese dictionary, and producing a documentary for National Geographic.
Hubert now applies this combined expertise to solve complex organizational challenges. He builds AI assistants and trains foundational language models, designs enterprise communication frameworks, and produces executive keynotes for senior leadership teams. His work includes AI training programs, security education initiatives, and organizational communication systems that operate across multiple business units.
Hubert's combination of global creative achievement and enterprise operational knowledge enables him to build creative strategies with the systematic rigor used to architect cloud platforms. His expertise with foundational LLM models through Amazon Bedrock's comprehensive AI platform—spanning model customization, multi-modal content generation, and enterprise-scale deployment—allows him to think creatively about operational problems and operationally about creative challenges.
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HUBERT SOUTHALL
CREATIVE & COMMUNICATIONS
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Creative leader trained in Amazon’s doc-first culture. I bring narrative clarity to brand, growth, communications, and strategy.