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ABOUT
"The goal of a lean start up is to move through the build-measure-learn feedback loop as quickly as possible."
—Eric Rise
For startups, the question is no longer "can this product be built?" Instead, the question has become "should this product be built?"
Finding the answer involves measuring, learning, and includes actionable metrics.
This new approach is something marketers and advertisers can borrow from startups, and something I strive to apply to all of my work.
What you learn in life physically changes what your brain looks like—it literally rewires it.
—John Medina
"Communication is not saying something; communication is being heard."
—Frances Hesselbein
In today's fragmented, mobile-first, "apps vs search" media landscape, maintaining a strong brand voice has never been so critical.
It takes years of experience, on a diverse range of brands, to master this craft. Which is why brands like Microsoft, AXE, Amazon, Purple, UGG, Heineken, Burger King, Honda, Xbox, and GAP have all entrusted me to represent their voices.
'Today was good. Today was fun. Tomorrow let's have another one.'
—Dr Seuss
Early birds.
Night owls.
Bicycle Crusaders.
Inspired Yelpers.
Burning Man storytellers.
Even Game of Thrones historians.
No matter who you are or what makes you tick, everyone likes fun. I believe a happy team is a productive team.
WORK
BRANDS
HUBERT SOUTHALL
305 783 7403
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