THE FASHION ACCESSORY THAT FORCED CEOs TO UPGRADE THEIR COMPANY'S I.T.
WARNING
Your entire company is running on an unprotected operating system. You need to upgrade to Windows 8 immediately. Should you decide against this, Microsoft still has you covered.
INSTRUCTIONS
ACT QUICKLY
Ask for PIT-PATCH PACK immediately after noticing perspiration in the underarm area.
SELECT STYLE
Match PIT-PATCH design with shirt.
MEASURE SWEAT
Measure contaminated area. Trim PIT-PATCH accordingly.
SEW OUTSIDE SHIRT
PIT-PATCH is made from cheap synthetic fabric, and may cause irritation to the skin.
ENJOY THE CONFIDENCE
Even though your company is about to breakdown due to running an expired Windows OS, you sure won't show it.
OR SIMPLY CALL YOUR MICROSOFT CLIENT PARTNER FOR A DISCOUNT TO UPGRADE TO WINDOWS 8.
BACKGROUND
Microsoft released Windows XP in 2001.
For the enterprise, it was the greatest operating system ever made.
How great?
So great that 12 years later (five lifetimes in tech)
over 30% of enterprises were still running it.
31%
WINDOWS XP
RELEASED 2001
2%
WINDOWS VISTA
RELEASED 2007
10%
WINDOWS 8
RELEASED 2012
Wanting to increase sales of Windows 8, Microsoft decided to end support for Windows XP—globally. They told Fortune 500 CEOs that their entire operations would soon be unsecured.
But no one cared. Windows XP was so good, it continued to be the second most used OS in the world, a year after Microsoft's announcement.
SOLUTION
Our thinking was this: CEOs didn't completely understand what end of support for Windows XP meant. They didn't know that their entire enterprise would be compromised.
With no protection from hackers and viruses, things were about to heat up for our CEOs. But Microsoft didn't want to see them sweat.
So we sent CEOs an emergency sweat patch kit.
IDEA
PACKAGE DESIGN: OUTSIDE
PREMIUM FEEL
Beautiful glossy embossed box (8.5 x 11 x 3 inches)
ONLINE SHOPPING
Designed to look like online store delivery, increasing chances CEO will engage with it
SPECIAL DELIVERY
Sent to over 70 Enterprise CEOs, entailing over 1 million computers
PACKAGE DESIGN: INSIDE
COLOR
Boardroom Nightmare
COLOR
Have To
Work Late
COLOR
Conference
Call
COLOR
The Cabs
Are Here
COLOR
Afternoon Nap
COLOR
Ants Are In The Kitchen Again
COLOR
I Should
Have A Salad For Lunch
COLOR
First Into
The Office
CODE 4141-11
CODE 2076-60
CODE 260E-1
CODE KN368-5
LETTER
Informing CEOs that support for Windows XP has ended
THE HEAT IS ON
Instructions on how to survive
PIT-PATCHES
9 different designs available
NEEDLE & THREAD
Use in case of emergency
CODE 30YR-601
CODE 422-4
CODE T13-2
CODE72-E
CODE 808
COLOR
Get Me My Morning Coffee
DESIGN
Everything was designed by a renowned local fashion designer, from the box to the patches—so when it arrived on their desks, CEOS couldn't help but open it up.
NEEDLE & THREAD
Of course, no emergency PIT-PACK KIT was complete without needle and thread. We had to make sure CEOs were completely prepared in case of a sweaty emergency.
RESULTS
-
70 ENTERPRISES TARGETED
-
80% RESPONSE RATE
-
45% UPGRADED TO W8
-
OVER 450,000 LICENSES BOUGHT
-
MICROSOFT EUROPE, AFRICA
& ASIA PICKED UP CAMPAIGN
